Sound Asleep

Savoir x KEF Collaboration: Where Sound Meets Sleep

By Nathalie Tovar

True wellness begins with a good night’s sleep, one that leaves you feeling rested, rejuvenated and revitalized. For some, the ritual begins with a warm chamomile tea and a few pages of their current read; for others, a brief meditation session gently eases their mind into a state of calm. Ultimately, it’s the quality of sleep that makes complete restoration possible. Savoir and KEF share this approach to rest, believing that it should engage all the senses, an ethos that comes to life in their recent collaboration.

Savoir’s history goes back to the early 1900s in London.  Beginning as a creator of elegant beds for prestigious hotels and high-profile guests, the Savoy bed, their earliest and most celebrated design, quickly became a classic of that era. What set Savoir apart then (and continues to distinguish them today) is their standard in luxury and comfort. Despite the growing popularity, Savoir maintained their commitment to traditional handcrafting and the use of only the finest natural materials, expanding and evolving their beds over the years into a range of designs.  

Savoir X KEF

Building on this legacy, Savoir has partnered with KEF, the UK-based premium audio technology company, to create the Seventy-Five: a beautifully crafted bed that merges Savoir’s century-old artistry with KEF’s pioneering engineering, named after a rhythm associated with relaxation and unwinding. Known for its leadership in the audio industry, KEF blends innovation with intentional, meaningful design, reflecting the values of both companies.

Within Savoir’s delicately handcrafted frame, the Seventy-Five features built-in KEF speakers that are seamlessly integrated to each side, immersing sleepers in high-fidelity sound and turning rest into a sanctuary. Its headboard is upholstered in Kvadrat x Raf Simons fabric and is meticulously paired with American Walnut sidetables, while the classic mattress is composed of natural fibers for a holistic bedroom experience. As with all of Savoir’s designs, each element can be fully tailored and personalized to the user's comfort, support, and style.

Looking forward, Savoir will expand its presence to Southern California this summer, marking the arrival of its second showroom location in the United States. “The Los Angeles showroom marks a defining milestone for Savoir as our first West Coast location. It is a direct response to the growing community of incredible designers and clients we serve across California,” shares Company Director Alistair Hughes. In the heart of the design district, Savoir’s showroom will open June 2026, inviting the community to experience firsthand a perfect night’s sleep.