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Local Businesses Find Their Home at Paseo Nuevo


This spring season welcomes new tenants to Paseo Nuevo. Three local businesses, Bungalow 723, Ace of Fadez Barbershop, and Te Amo Jewelers have opened their doors this month. Paseo Nuevo is providing the community with a variety of specialized retailers and welcoming small local businesses in the downtown area.

Ace of Fadez Barbershop and Te Amo Jewelers are both family owned businesses with deep generational roots in Santa Barbara County. Bungalow 723 is a woman-owned business who’s journey with Paseo starts from Brook Hansen’s connection to her hometown of Santa Barbara.

Hansen is a born and raised local to Santa Barbara and has been running her own personal care products company since 2005. Her business has evolved over the years and after 8 months of pop-up shops she decided to make the move into Paseo Nuevo.

“I love seeing locals taking a leap of faith to open up a local business, just like I did,” said Hansen when she noted her excitement about moving into Paseo Nuevo. “I saw when Paseo was first built and now they [Paseo] are really taking pride in making State Street look good with the recent renovations,” she continued, “it’s been a positive experience watching it unfold.”

Ignacio Guerrero, owner of Ace of Fadez, is a third generation barber who has been a community favorite for nearly 30 years. Born and raised in the Santa Maria valley, both of his parents were also barbers since 1964. Guerrero’s new barbershop in Paseo Nuevo marks his own journey to build something for himself and his future generation. “He wants something to pass on and to be his legacy,” said his wife Tiffany Guerrero.

Te Amo Jewelers has a long standing relationship with Paseo Nuevo and currently has a location within the center, but are now moving to a new location near Gap and Pacsun. This family owned business is spearheaded by owner Everardo Cardenas, with help from his brother Alejandro Cardenas. They specialize in manufacturing in-house custom jewelry, repairs and much more.

The Cardenas brothers were born and raised in Santa Barbara and are branching out on their own as second generation jewelers, after learning the craft from their father. “We grew up inside a jewelry store, we watched and learned how to talk to customers,” said Everardo. “Our store is the opportunity to expand on what our father started.”

Te Amo Jewelers, Ace of Fadez, and Bungalow 723 are all now open in Paseo. These new tenants join the likes of Miss Behavin’, Angelina’s Boutique and other small local businesses that have found retail space in Paseo Nuevo.

Visit Paseo Nuevo’s Instagram and Facebook platforms to learn more about events, tenants, and more! Or visit to find out more.


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